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Excerpt from essay : google business models google and microsoft are competitors in two different businesses, search engines and mobile operating systems google is the industry leader in search engines, garnering massive amounts of. In 1975, gates and paul allen launched microsoft, which became the world's largest pc software company bill gates and the making of the microsoft empire.
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1) what are the sources of google's competitive advantage (in your answer identify and explain google's distinctive competencies) competitive advantage can be achieved either through lower costs strategy or differentiation strategy targeting a particular segment of the market.
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